Description
Press Campaign for LuxairTours: First Minute Winter
Luxembourgish Tour Operator LuxairTours is the official operator of the national airline Luxair. After the success of last minute flights, LuxairTours launched a new campaign focused this time on the advantages of the early booking. First minute is a very convenient offer for those booking earlier. This campaign was conceived for the occasion of the release of the Winter catalogue. The published version is followed by other drafts.
Contribution
Christophe Mathgen, Claude Moes, Didier Houillon, Olivier Liberton
Links
Created
2007
Description
Press Campaign for LuxairTours: Excellence
Luxembourgish Tour Operator LuxairTours is the official operator of the national airline Luxair. This campaign targets the top end budgeted and offers luxurious holidays. The Excellence catalogue provides the most exquisite hotels in Europe. Here represented three of the proposals presented to LuxairTours.
Links
Created
2007
Description
Press Campaign 2007 for Valorlux.
Valorlux promotes, coordinates and financially supports selective waste collection, as well as any possible sorting and recycling of household packaging waste in the Grand Duchy of Luxembourg.
The aim of this campaign is to settle Valorlux’ activities within the context of sustainable development in Luxembourg (recycling figures, raw materials savings, Luxembourg skyline); to enhance the opinion of the population regarding Valorlux’ members (producers, importers and retailers).
The copy reads:
Small container has grown…
Producers, importers and retailers of packaged goods work for sustainable development and make it possible to save raw materials. Thanks to them and to you, nearly 9,000 tons of plastic – equal to an imaginary duck 41 metres high – were collected and recycled in Luxembourg, representing 7,500 tons of oil which were not extracted from the resources of the planet. www.valorlux.lu
[Logo]
and packaging comes back to life
More work for Valorlux can be seen throughout the selected works section.
Contribution
Olivier Liberton, Didier Houillon, Claude Moes
Links
Created
2007
Description
Promotional print advertising campaign: LuxairTours 'offres spéciales'.
Luxembourgish Tour Operator LuxairTours is the official operator of the national airline Luxair. This campaign promotes the destinations proposed. This print campaign has been published in 20 different newspapers/magazines throughout Luxembourg, France, Germany and Belgium. On the right above, the print advertising as published in situ, at the bottom a POS (point of sale) banner as exposed in travel agencies' windows.
Contribution
Marion Antoine, Olivier Liberton
Links
Created
2006
Description
Advertising for the MNHA.
The MNHA is the National Museum of History and Art in Luxembourg. The Museum organizes temporary exhibitions very often and each exhibition is advertised by means of ads, brochures and leaflets. Below 4 of the released ads.
Have also a look at the musée info brochure or at the program leaflet.
Contribution
Christophe Mathgen, Claude Moes, Sébastien Bonoris
Links
Created
2006-2007
Description
Press Campaign for LuxairTours: First Minute Summer
Luxembourgish Tour Operator LuxairTours is the official operator of the national airline Luxair. After the success of last minute flights, LuxairTours launched a new campaign focused this time on the advantages of the early booking. First minute is a very convenient offer for those booking earlier. This campaign was conceived for the occasion of the release of the Summer catalogue. The draft version is followed by the released projects.
The campaign consisted of three parts, showing an ice cream being eaten in three different phases.
This print campaign was published in 20 different newspapers/magazines throughout Luxembourg, France, Germany and Belgium.
Contribution
Natasha de Marneffe, Claude Moes, Christophe Mathgen, Olivier Liberton
Photography
Alain Vande Craen - www.studioimage.be
Links
www.luxairtours.lu
www.studioimage.be
Created
2006
Description
Print Campaign for Cegedel launched in 2006.
Cegedel is the broadest electricity provider in Luxembourg. In 2007 the luxembourgish electricity market has been liberalised and therefore Cegedel decided to strengthen their brand by means of a vast print campaign. The visuals on the right are an excerpt of the whole campaign made by Millenium. The new campaign and with it the new look of the ads was accompanied by a corporate identity to guarantee the coherence of all futur ads and/or publications.
Contribution
Olivier Liberton, Christophe Mathgen, Didier Houillon, Claude Moes
Photography
Alain Vande Craen - www.studioimage.be
Links
www.cegedel.lu
www.studioimage.be
Created
2006
Description
Bpm-Shop 2006 campaign.
Bpm aims to stress that buying becomes an easier task through means of internet and specially through means of this cash back programme. To learn more about Bpm and their programme click here.
Contribution
Christophe Mathgen, Claude Moes, Olivier Liberton
Links
Created
2006
